Sessions
View Presentation Slides on Slideshare and Brainshark
Click for Keynote Descriptions/Presentations
Session Categories
When you arrive at ProductCamp at 8 AM for breakfast and networking, you’ll see all proposed sessions posted on the wall, organized in the following categories:
- Career Development
- Customer & Partner Engagement
- Entrepreneurship/Startups
- General
- Non-software Product Development
- Product Launch & Training
- Product Marketing
- Software Product Development
- Usability
Session Voting
During the morning general assembly, which begins at 9 AM, each session leader will deliver a 60-second pitch of their session. Here’s how session voting will work:
- Each session has a number.
- After the pitches, each attendee will vote for 5 sessions by writing 5 numbers on an index card (sessions and corresponding numbers will be projected on the big screen).
- During the keynote, the day’s session schedule will be set by the planning committee.
- After the keynote, the schedule will be available for everyone to review and select the sessions they would like to attend.
Proposed Sessions
All proposed session presenters and session titles are listed below.
Click here to view a spreadsheet with detailed descriptions and bios.
Career Development Sessions
| Session # | Leader | Session Name |
| 0 | Lauren Garlick | Power Your Presence |
| 1 | Steve Wells | Product Management PathfinderProduct Management Pathfinder |
| 2 | Steve Wells | Help!!! I'm a New Product Manager - How Can I Survive and Thrive? ALSO: AIPMM Product Mgt Framework slides |
| NA | Saeed Khan | No More Superheroes! How To Create An Effective and Scalable Product Management Organization |
Customer & Partner Engagement Sessions
| Session # | Leader | Session Name |
| 3 | Gordon Haff | Dealing with Industry Analysts |
| 4 | Steve Wells | Latest Trends in Location Based Mobile Social Networking - the Rise of Professional Networking Verticals |
| 5 | Karl Wirth | How are we in PM, UXD, Engineering gaining insight into our customers’ use of our products? Read the discussion notes |
Entrepreneurship/Startups Sessions
| Session # | Leader | Session Name |
| 6 | Julia Mathis | Managing the intellectual property side of product development and management |
| 7 | Steve Robins | Startup Marketing Clinic (for Entrepreneurs and Product Managers/Product Marketers) |
General Sessions
| Session # | Leader | Session Name |
| 8 | Karl Wirth | Where should PM sit? How should it relate to Support and UXD? Read the discussion summary and take the survey |
Product Launch & Training Sessions
| Session # | Leader | Session Name |
| 9 | Neil Baron | Successful Go to Market Strategies: A Case Study |
Product Marketing Sessions
| Session # | Leader | Session Name |
| 10 | Neil Baron | Creating Value Propositions that Matter- A Case Study |
| 11 | Chai Bhat | Building & Growing a User Community for your Product |
| 12 | Larry Concannon | Dig, Set, Spike: What Volleyball Teaches us about Product Managment/Product Marketing |
| 13 | Alyssa Dver | Advanced Marketing for PMs |
| 14 | Alyssa Dver | Intro to Marketing for PMs |
| 15 | Alyssa Dver | No Time Marketing |
| 16 | Steven Hall | Facebook Commerce - What you need to know to sell product on Facebook. |
| 17 | Steve Johnson | Product Management 2010: Salaries, Time, Responsibilities |
| 18 | Alex Patriquin | Lifecycle Marketing - The Next Generation of Marketing |
| 19 | Kathryn Roy | Getting Messaging Right |
| 20 | Rich Sands | Think-Feel-Do: Product Marketing That Matters |
| 21 | Steve Robins | Solution Marketing Lessons from the Apple iPad |
Software Product Development Sessions
| Session # | Leader | Session Name |
| 22 | Ilan Dee | Increasing Quality Through Business Based Testing |
| 23 | Ellen Gottesdiener | The Product Partnership: Valued Conversations to Define Needs |
| 24 | Igor Moochnick | Building lean products with distributed agile teams |
| 25 | George Pace | What you should know about Open Source and developing your applicationsxxxxxxxxxxxxxxxx |
| 26 | Rich Sands | Mobile Wars |
| 27 | Jason Smith | From Usability to Love-Ability: Creating Web Apps People Love to Use |
Usability Sessions
| Session # | Leader | Session Name |
| 28 | Christine Perfetti | A Customer-Centric Framework for Developing Successful Products |
In the spirit of ProductCamp, we encourage participation, collaboration, and discussion in the sessions. ProductCamp is the most powerful event in our field because of YOU.
