2015 Organizing Team

ProductCamp Boston is run by a team of volunteers.  Please contact us if you’d like to know more about ProductCamp 2015, or if you’d like to speak to the organizers.  Following is a list of the organizers for this year’s ProductCamp Boston.

 Organizing Team

SBC 200 x 300Sarela Bliman-Cohen
President and Operations, Logistics & Operations Lead
Sarela has been an officer of Product Camp since 2009. She manages sponsorships and operations. As a product management consultant, Sarela helps product management teams in software companies establish best practices and build strong teams. She is a mentor at Harvard Business School Product Management course and is a former president of the Boston Product Management Association.


Steve_RobinsSteve Robins
Co-chair and Marketing Lead
Steve Robins leads the marketing team, which has grown ProductCamp Boston into the third-largest ProductCamp in the world. Steve Robins is the principal of Solution Marketing Strategies and has held senior marketing roles at FirstBest Systems, EMC, Documentum, and KANA Software, and he started the top-rated solution marketing blog and writes a marketing tech column for TechTarget.

bruce2Bruce McCarthy
Sessions Lead
Bruce is in charge of the ProductCamp program. Bruce founded UpUp Labs in 2012 to help product development teams work better together to deliver great products to market faster. He also applies his expertise to building innovative new tools like Reqqs, the smart roadmapping tool, now in limited beta. Bruce is also VP and Chief Evangelist of the Boston Product Management Association.

Roy Meidanroy-meidan

Registration Lead
Roy makes registration move smoothly.  Roy has worked as product manager, entrepreneur and software architect, and served as the Director of Employer and Recruiter Relations at the Boston Product Management Association.


Marketing Team 

In addition to Steve Robins, following are the members of the marketing team.

Becky BaiBecky Bai

Becky is a tech-savvy marketer with digital marketing experience in both Chinese and American companies. She is pleased to volunteer with the ProductCamp team for the first time.


Carole GunstCarole Gunst
Blog, Social Media
Carole Gunst is a Boston-based product marketer who has worked with several Boston-based technology companies ranging in size from boot-strapped ventures to major corporations.  She’s been a part of ProductCamp Boston for several years.

ScottParlee3Scott Parlee
Scott’s interest and focus is at the intersection of technology and health. As an experienced product guy, Scott brought several innovative digital health solutions to market including b2c services like Care.com’s Senior Care offering and WeightWatcher’s Online subscription service, as well as b2b solutions like LeanWagon’s Online health coaching service and iScribe’s electronic prescribing product.

JeffreyVocellJeffrey Vocell
Partner Outreach & Promotion

Jeffrey is a Product Marketing Manager at HubSpot. He’s a seasoned product manager and product marketer with background in software, medical devices, healthcare, mobile, and more.


Jane ZupanJane Zupan

Jane is currently Director of Product Marketing at Attivio. She’s led the product marketing function in both French and American technology companies in the areas of Big Data, content management, enterprise architecture, and more.

Sessions Team

In addition to Bruce McCarthy, following are members of the sessions team.

Ed ArnoldEd Arnold
Survey and Registrations

Ed is VP of Products at LeveragePoint. He has deep experience working with software providers and consulting firms serving large B2B enterprises.


Jim BeretsJim Berets
Sessions Scheduling
Jim Berets has led product management and been a product management consultant for several Boston-area software and infrastructure services companies, most recently Black Duck Software.