Learn about breakout sessions at ProductCamp, leading a session, and voting.
As we get closer to ProductCamp, we will update this page with information on call for sessions, voting, and the final schedule. Stay tuned!
Unlike other conferences, ProductCamp Boston is an unconference where anyone can propose sessions and then registered attendees* vote on session a few weeks in advance of the unconference. That’s right – YOU decide which sessions should take place – so you can get the most out of the day. That’s what makes ProductCamp interesting, relevant to your career, and educational.
On This Page
- Learn about leading a session at ProductCamp
- Program at a glance
- Breakout Session Tracks
- Breakout Session Levels
- What is a session?
- Session Voting
Program at a Glance
We are still developing the program but we expect that it will include:
- Over 70 breakout sessions
- Several special sessions including a career fair, lunchtime birds-of-a-feathers, mini-mentoring
- Sponsor vendor booths where you can learn about the latest tools, courses and resources
- Many opportunities to network with colleagues over light breakfast/coffee, lunch, between sessions, and more
Breakout Session Tracks
The program will include sessions on:
- Product Discovery: Opportunity Analysis, Market Research, Market Segmentation, Competitive Analysis, Industry Analysis, Business Case, Market Problems, etc.
- Product Development & Design: Agile Processes, Market Testing, Beta/Pilot Testing, Testing/QA, Offshore/Nearshore Development, Requirements Definitions, User Experience (UX), etc.
- Go-to-Market: Product Launch, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel Strategy, Sales Enablement, Marketing Execution, Sales Pipeline, Marketing Metrics, Product Marketing, etc.
- Product Strategy and Lifecycle Management: Business Planning, Roadmaps, Portfolio Planning, Partnerships, Technology Assessment, Brand Management, End-of-Life, Customer Retention, Repositioning, etc.
- Product Management 101 – The basics about product management and product marketing.
- Build your Career: Team Management, Interviews, Role Definitions, Stakeholder Engagement, Small vs. Big Company, Product Management/Marketing Tools, etc.
Session Levels/Target Audience
- Fundamentals: Sessions targeted to participants with little or no experience in the topic who are seeking to discuss core knowledge and skills.
- Advanced: Sessions targeted to participants with previous experience in the topic who are seeking to increase their depth of knowledge in that topic.
- Entrepreneurs: Sessions targeted to startup entrepreneurs and small business owners that are looking to create new products, but need a solid understanding of product management/product marketing principles, but do not have a dedicated product management/product marketing role.
What is a Session?
Sessions run between 30 and 45 minutes (we will announce session length by mid-March) and can be discussions, presentations, exercises and more. We discourage product pitches. Sessions are led by practitioners (ie practicing product managers and product marketers) and consultants/experts. Examples:
- A mid-career product marketer shares their company’s unique approach to go-to-market and lessons learned
- A sought-after consultant presents her research into best practices in product management
- A hands-on workshop
- Group brainstorm to solve a common and vexing issue such as how to be a successful product owner in an agile environment
Voting for Sessions
- Your votes determine which sessions get selected. You must register in order to vote. Voting will take place in April – more details to follow.