2018 Sessions

Links: Sessions Schedule | Session Leader Info | What’s it like to attend ProductCamp? | Full Program

Join us for the World’s largest unconference for product managers and product marketers!  Learn how to create and manage great products that your customers will love.

See the schedule here and on Sched
Please login to Sched and then select (click the circles) the sessions you think you will attend so we can estimate attendance and adjust rooms if needed.

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Program at a Glance

This years program includes:

  • Over 55 breakout sessions 
  • Several special sessions including a career fair, lunchtime birds-of-a-feathers, and happy hour after ProductCamp
  • Sponsor vendor booths where you can learn about the latest tools, courses and resources
  • Many opportunities to network with colleagues over light breakfast/coffee, lunch, between sessions, and more

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Breakout Session Tracks

The program will include sessions on:

  • Product Discovery: Opportunity Analysis, Market Research, Market Segmentation, Competitive Analysis, Industry Analysis, Business Case, Market Problems, etc.
  • Product Development & Design: Agile Processes, Market Testing, Beta/Pilot Testing, Testing/QA, Offshore/Nearshore Development, Requirements Definitions, User Experience (UX), etc.
  • Go-to-Market: Product Launch, Market Strategy, Marketing Plan, Pricing, Positioning, Messaging, Channel Strategy, Sales Enablement, Marketing Execution, Sales Pipeline, Marketing Metrics, Product Marketing, etc.
  • Product Strategy and Lifecycle Management: Business Planning, Roadmaps, Portfolio Planning, Partnerships, Technology Assessment, Brand Management, End-of-Life, Customer Retention, Repositioning, etc.
  • Product Management 101 – The basics about product management and product marketing.
  • Build your Career: Team Management, Interviews, Role Definitions, Stakeholder Engagement, Small vs. Big Company, Product Management/Marketing Tools, etc.

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Session Levels/Target Audience

  • Fundamentals: Sessions targeted to participants with little or no experience in the topic who are seeking to discuss core knowledge and skills.
  • Advanced: Sessions targeted to participants with previous experience in the topic who are seeking to increase their depth of knowledge in that topic.
  • Entrepreneurs: Sessions targeted to startup entrepreneurs and small business owners that are looking to create new products, but need a solid understanding of product management/product marketing principles, but do not have a dedicated product management/product marketing role.