Go-to-Market & Product Marketing – Proposed 2017

Proposed Sessions

105 – Advanced A-B Testing: Making Decisions with Data (Presentation /// Advanced)

110 – Storytelling With Data: How to quantify and visualize the value of your unique differentiation.  (Presentation /// Fundamentals)

132 – Trello for Marketing Teams (Presentation /// Fundamentals, Entrepreneurs)

137 – AI? Robots? Virtual Assistants? How to lead your organization and your customers from Hype to Differentiation (Presentation /// Advanced, Entrepreneurs)

145 – Cracking the code of B2B Product Marketing (Presentation /// Fundamentals, Advanced, Entrepreneurs)

146 – 3 Reasons Inbound Marketing and Selling Doesn’t Succeed  (Without Product Marketing) (Presentation /// Fundamentals, Entrepreneurs)

147 – Statistically Significant Beta Testing (Hand-out /// Advanced)

166 – Growth Marketing 101 (Presentation /// Fundamentals, Advanced, Entrepreneurs)

193 – Nailing Your Product Launch (Presentation /// Fundamentals, Advanced, Entrepreneurs)

196 – Lessons from the New England Patriots to Align Product, Marketing and Sales Teams (Discussion and Presentation /// Advanced)

197 – What A Dead Squirrel Taught Me About Selling Value (Presentation and discussion /// Fundamentals, Advanced, Entrepreneurs)

216 – Optimizing Product/Market Fit with Analytics (Presentation /// Advanced, Entrepreneurs)

232 – Martech is Transforming Marketing (Presentation /// Fundamentals, Advanced, Entrepreneurs)