2012 Theme: Customers First

The theme for ProductCamp Boston 2012 is “Customers First.” Whether current or potential customers – or users, buyers or influencers – your customers are key to the success of your company, your products – and your career.  We’ll take a look at customers from a variety of perspectives – from user design to customer feedback to personas and more.  We’ll start off with a keynote by Steve Robins on The Invisible Customer.