The next slides in the deck embedded below are a continuation of what I shared at the mid-point break at ProductCampBoston on April 2, 2011.
These tools are just some of the dozens of tools available to help quantify and report on people, companies and topics in the social media sphere.
This is a rapidly evolving market with larger players being acquired by companies like Salesforce.com (Radian6) and smaller, freemium or advertising based tools that have limited reliability and questionable algorithms.
Product Managers and Product Marketers can use these tools to analyze mentions of their products, find and understand the influence of thought-leaders in their industry and keep tabs of the competition.
Note – some of these links may soon stop working – mostly because these free tools do not “store” results – they depend on Twitter making Tweets available. Very few companies have full access to Twitter or keep their own archive. To use the tool – simply go to the main URL and drop the string referencing #PCampBoston
